APP concept
Endogirl
Researcher & UX/UI Designer
TIMELINE
Nov-Feb 2023
TOOLS
Figma, Miro, OptimalSort
— Context
In western societies, 1 out of 10 women is suffering from endometriosis*. This condition takes many forms and, as of today, cannot be cured. In practice, this translates into years of waiting for a diagnosis, women not taken seriously, feeling misunderstood, and left without any solutions. At the same time, the pain continues month after month. I am one of those women, which is why this project feels close to my heart.
— Problem
Unfortunately, I am not a scientist that can come up with a cure, but I can build a tool that helps women feeling more in control.
CHALLENGE
How might we help women with
endometriosis to manage their condition, so that they live a better life and feel supported?
— Solution
After deep learning from women at different stages and types of endometriosis, I designed an app that aims at helping these women in their day-to-day. The outcome is a prototype consisting of three main flows that serve our two personas, the endogirls.
Elena was recently diagnosed with a light to medium endometriosis. She needs an easy way to track, learn and follow-up on her symptoms.
Joris has severe endometriosis and undergone surgeries. She has many doctor's appointments and needs an accessible way to store all her documents and medical history.
#1 Log symptoms & self diagnose
#2 Store and share documents
#3 Onboarding & keep period tracking history
— Research & Analysis
0-20%
8/10
only 15%
How do women currently manage their endometriosis?
COMPETITIVE ANALYSIS
Currently, no tool addresses every potential features that aligned with the products' goal.
Additionally, competitors' SWOT analysis confirmed underserved market opportunities, such as simplified resources or an adapted endometriosis tracking system.
INTERVIEWS
Insights
To make sense of the user interviews, I clustered every topic into groups until I could surface trends…
…which translated into insights. These guided the strategy and the prioritization of the product's main features.
Taking charge
Endometriosis expert resources
Keep the tracking history
Tracking symptoms visually
Women need an easy and visual way to track their symptoms, which can also serve as an educational cheat sheet on the possible area in the body that can be subject to pain due to endometriosis.
All admin in one place
Coping
Tips and positivity
personas (our endogirls)
Since the needs of women with endometriosis differ with the gravity of their condition, I created 2 personas (one has light endometriosis, whereas the second is more extreme) and went through their user journey for their specific needs.
Elena
Joris
— Information architecture
Based on the research, I drafted a site map to organize the information. In order to validate it, I conducted a card sorting analysis with 5 female participants aged 20-40.
— Prototype
After defining the navigation on pen and paper, I sketched the main flows for of our two personas. I first sketched on pen and paper (low fi) and then digitally on Figma (mid-fi to high-fi)
Low-fi
Mid-fi
High-fi
— Usability tests
& design improvements
To validate and improve the designs, I conducted a series of moderated usability tests with 6 participants from the user target group to validate the user interface, the structure, the flows and identify frictions.
Key takeways
Missing confirmation indicators (logs & privacy)
Accessing “My files” felt like a disconnect
The flow after logs is confusing
The symptoms’ analytics are not easily accessible
— UI Guidelines
Finally, to refine the design and have it ready to hand-off, I created a style guide and a design language, in both dark and light mode, AA to AAA compliant for accessibility.
design language
— Restrospect
I learned much working on a full process from defining a challenge with research, doing strategy to designing and ideating a product.
Although this is a mock-up project, the research I did is well grounded and could have been extended further (with a larger and more diverse user group, more research questions,...). I do believe this product fills a need on today’s market.
My focus laid on strategy and UX/UI during the project, and I would have liked to explore more the branding side
Even if mentors and peers were involved in the process, I missed working in a team and realized how valuable it is to get inspired, bounce ideas and feel connected.
Now, I would love to see how the product performs and is used in real life through AB testing and data analysis
