APP concept

Endogirl

Role

Researcher & UX/UI Designer

TIMELINE

Nov-Feb 2023

TOOLS

Figma, Miro, OptimalSort

Context

In western societies, 1 out of 10 women is suffering from endometriosis*. This condition takes many forms and, as of today, cannot be cured. In practice, this translates into years of waiting for a diagnosis, women not taken seriously, feeling misunderstood, and left without any solutions. At the same time, the pain continues month after month. I am one of those women, which is why this project feels close to my heart.

*Endometriosis is a female chronic disease, where tissue similar to the lining of the womb grows in other places, such as the ovaries, fallopian tubes or the digestive tubes. It's a long-term condition that can have a significant impact on women’s daily life.

*Endometriosis is a female chronic disease, where tissue similar to the lining of the womb grows in other places, such as the ovaries, fallopian tubes or the digestive tubes. It's a long-term condition that can have a significant impact on women’s daily life.

Problem

Unfortunately, I am not a scientist that can come up with a cure, but I can build a tool that helps women feeling more in control.

CHALLENGE

How might we help women with

endometriosis to manage their condition, so that they live a better life and feel supported?

Solution

After deep learning from women at different stages and types of endometriosis, I designed an app that aims at helping these women in their day-to-day. The outcome is a prototype consisting of three main flows that serve our two personas, the endogirls.

Elena was recently diagnosed with a light to medium endometriosis. She needs an easy way to track, learn and follow-up on her symptoms.

Joris has severe endometriosis and undergone surgeries. She has many doctor's appointments and needs an accessible way to store all her documents and medical history.

#1 Log symptoms & self diagnose

#2 Store and share documents

#3 Onboarding & keep period tracking history

Research & Analysis

0-20%

of women have endometriosis*

of women have endometriosis*

of women have endometriosis*

8/10

of women with endometriosis prefer going to a specialized endometriosis centre, even if this is further from home**

of women with endometriosis prefer going to a specialized endometriosis centre, even if this is further from home**

of women with endometriosis prefer going to a specialized endometriosis centre, even if this is further from home**

only 15%

of women with endometriosis feel it is well controlled by current treatment***

of women with endometriosis feel it is well controlled by current treatment***

of women with endometriosis feel it is well controlled by current treatment***

*source: Deutsche endometriose-vereinigung 2021 Report

**source: Étude 2020 EndoFrance

***source: 2021 Endometriosis In America survey 2021

*source: Deutsche endometriose-vereinigung 2021 Report

**source: Étude 2020 EndoFrance

***source: 2021 Endometriosis In America survey 2021

*source: Deutsche endometriose-vereinigung 2021 Report

**source: Étude 2020 EndoFrance

***source: 2021 Endometriosis In America survey 2021

How do women currently manage their endometriosis?

COMPETITIVE ANALYSIS

Currently, no tool addresses every potential features that aligned with the products' goal.

Additionally, competitors' SWOT analysis confirmed underserved market opportunities, such as simplified resources or an adapted endometriosis tracking system.

INTERVIEWS

By interviewing 5 women aged between 20-40 who have been diagnosed with endometriosis at different stages, I learned about their habits and needs.

I interviewed 5 women aged between 20-40 who have been diagnosed with endometriosis with different stages: 2 have severe endometriosis and 3 have light to medium endometriosis.


I collected and organized each interview into quotes, behaviours, needs/goals and frustrations to be able to sort themes better later on.

Insights

To make sense of the user interviews, I clustered every topic into groups until I could surface trends

…which translated into insights. These guided the strategy and the prioritization of the product's main features.

Taking charge

👩🏻‍⚕️

👩🏻‍⚕️

Endometriosis expert resources

As women trust towards GP's is broken, and they feel left alone after being diagnosed, they need practical solutions on how to manage their chronic disease backed by certified endometriosis specialists as well as a list of specialised centres they can visit.

As women trust towards GP's is broken, and they feel left alone after being diagnosed, they need practical solutions on how to manage their chronic disease backed by certified endometriosis specialists as well as a list of specialised centres they can visit.

As women trust towards GP's is broken, and they feel left alone after being diagnosed, they need practical solutions on how to manage their chronic disease backed by certified endometriosis specialists as well as a list of specialised centres they can visit.

📈️

📈️

Keep the tracking history

For women to keep on organizing their life around their cycle, they need to keep the history from their previous period or fertility tracking app.

For women to keep on organizing their life around their cycle, they need to keep the history from their previous period or fertility tracking app.

For women to keep on organizing their life around their cycle, they need to keep the history from their previous period or fertility tracking app.

🫥️

🫥️

Tracking symptoms visually

Women need an easy and visual way to track their symptoms, which can also serve as an educational cheat sheet on the possible area in the body that can be subject to pain due to endometriosis.

📂

📂

All admin in one place

For women to advocate for themselves and simplify the administrative management of endometriosis, they need to store their documents, medical reports, appointments and questions in one place.

For women to advocate for themselves and simplify the administrative management of endometriosis, they need to store their documents, medical reports, appointments and questions in one place.

For women to advocate for themselves and simplify the administrative management of endometriosis, they need to store their documents, medical reports, appointments and questions in one place.

Coping

🤗

🤗

Tips and positivity

Women want to be supported by a closed community of women in the same situation, that is focused on positivity and sharing practical tips.

Women want to be supported by a closed community of women in the same situation, that is focused on positivity and sharing practical tips.

Women want to be supported by a closed community of women in the same situation, that is focused on positivity and sharing practical tips.

personas (our endogirls)

Since the needs of women with endometriosis differ with the gravity of their condition, I created 2 personas (one has light endometriosis, whereas the second is more extreme) and went through their user journey for their specific needs.

Elena

29, diagnosed 1 years ago after stopping the pill

29, diagnosed 1 years ago after stopping the pill

29, diagnosed 1 years ago after stopping the pill

Elena needs a way to estimate if her symptoms are getting worse over time and, if so, what to do, so she can take charge of her health.

Elena needs a way to estimate if her symptoms are getting worse over time and, if so, what to do, so she can take charge of her health.

Elena needs a way to estimate if her symptoms are getting worse over time and, if so, what to do, so she can take charge of her health.

Joris

36, diagnosed 5 years ago, undergone 2 surgeries since


36, diagnosed 5 years ago, undergone 2 surgeries since


36, diagnosed 5 years ago, undergone 2 surgeries since


Joris needs a way to store her documents to prepare for her doctor specialist appointments.

Joris needs a way to store her documents to prepare for her doctor specialist appointments.

Joris needs a way to store her documents to prepare for her doctor specialist appointments.

Information architecture

Based on the research, I drafted a site map to organize the information. In order to validate it, I conducted a card sorting analysis with 5 female participants aged 20-40.

Prototype

After defining the navigation on pen and paper, I sketched the main flows for of our two personas. I first sketched on pen and paper (low fi) and then digitally on Figma (mid-fi to high-fi)

Low-fi

Mid-fi

High-fi

Usability tests
& design improvements

To validate and improve the designs, I conducted a series of moderated usability tests with 6 participants from the user target group to validate the user interface, the structure, the flows and identify frictions.

Screenshot of a remote test via Skype

Screenshot of a remote test via Skype

Screenshot of a remote test via Skype

Picture of a in person test on a coffee shop terrace

Picture of a in person test on a coffee shop terrace

Picture of a in person test on a coffee shop terrace

Key takeways

Missing confirmation indicators (logs & privacy)

Accessing “My files” felt like a disconnect

The flow after logs is confusing

The symptoms’ analytics are not easily accessible

UI Guidelines

Finally, to refine the design and have it ready to hand-off, I created a style guide and a design language, in both dark and light mode, AA to AAA compliant for accessibility.

design language

style guide

Style guide

Restrospect

  • I learned much working on a full process from defining a challenge with research, doing strategy to designing and ideating a product. 


  • Although this is a mock-up project, the research I did is well grounded and could have been extended further (with a larger and more diverse user group, more research questions,...). I do believe this product fills a need on today’s market. 


  • My focus laid on strategy and UX/UI during the project, and I would have liked to explore more the branding side


  • Even if mentors and peers were involved in the process, I missed working in a team and realized how valuable it is to get inspired, bounce ideas and feel connected. 


  • Now, I would love to see how the product performs and is used in real life through AB testing and data analysis

Thank you for reading 👌🏼

© 2023 by Julia Marten-Deflache in Framer Sites
© 2023 by Julia Marten-Deflache in Framer Sites
© 2023 by Julia Marten-Deflache in Framer Sites