web design
OnCogite
Role
Web & Content Designer
TIMELINE
3 days
TOOLS
Figma, Notion, Wordpress
— Context
Illustration © OnCogite
— Problem
In order to keep providing help for patients, OnCogite must meet three goals: get found by medical professionals and patients, receive funding from partners, and recruit neurologists to facilitate the activities with patients. Unfortunately, the current website doesn't reflect these goals.
CHALLENGE
How to communicate OnCogite’s offering and needs to its different audiences ?
— Solution
After understanding OnCogite’s goals, the audience's needs and the current website analytics, I conducted an evaluation of the current website and re-designed the information architecture as well as a new landing page for web and mobile.
Site structure
Landing page Desktop
Landing page Mobile